Expertise
- branding
- Marketing
- Copywriting
Summary
I am the Founding Partner of Verbal Identity, considered the world’s most successful strategy agency specialising in the power of language. My firm has guided global and national brands, relaunches and start-ups, from B2B and B2C to tech and luxury and everything in between, including LVMH, BASF, the John Lewis Partnership, TOMS, and the global skincare growth brand Votary.
My book STRONG LANGUAGE: THE FASTEST, SMARTEST, CHEAPEST MARKETING TOOL YOU'RE NOT USING hit #1 on Amazon at the end of last year, just 36 hours after it was launched. Pete Markey, CMO of Boots said, "This is the book that will help you create a brand voice your customers (and your CEO) will listen to."
I also contribute to national newspapers and guest lecture at business schools.
I live in Oxford, England with my wife, twins and a handful of Siberian Forest Cats.